Privacy Policy

Last Updated: 20th May 2025

At The Cricket Biomechanist, your privacy matters. This Privacy Policy outlines how we collect, use, protect, and store your personal data when you visit our website or engage with our services.

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1. Who We Are

This site is operated by Dr Paul Felton, trading as The Cricket Biomechanist. All services are delivered in a personal, independent capacity. For questions about this policy, please contact:

📧 paulfelton@thecricketbiomechanist.com
📱 +44 7466015092

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2. What Information We Collect

We may collect the following types of data:

• Personal Information – Your name, email, phone number, and coaching-related information (e.g. player data, goals) submitted via forms, email, or messaging platforms.
• Payment Information – Payments are processed securely via third-party providers like Stripe or PayPal. We do not store or access your card details.
• Video & Media – Videos, images, or notes shared via WhatsApp or other channels for the purpose of technique review and feedback.
• Website Data – Non-identifiable information such as IP address, browser type, and site behaviour via analytics or cookies.

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3. How We Use Your Information

Your data is used to:

• Deliver coaching, mentoring, and biomechanical analysis
• Provide personalised feedback and follow-up
• Communicate with you about sessions, updates, and resources
• Manage bookings and process payments
• Improve our services and user experience
• Meet legal and contractual obligations

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4. Video & WhatsApp Communication

WhatsApp and similar messaging platforms may be used to:

• Share video and voice feedback
• Exchange session information and updates
• Support ongoing technical communication with you as a coach

You are responsible for obtaining consent from any players featured in shared video content. By submitting video, you confirm that all necessary permissions are in place. All WhatsApp communications will be securely deleted within 6 months of the end of the mentoring relationship, unless required to be retained by law.

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5. Data Protection

We take data security seriously. Your personal data is stored on encrypted, password-protected platforms and is only accessed as needed to provide services. We will never sell your information to third parties.

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6. Sharing Your Information

We may share limited data with trusted third parties to help deliver our services — such as scheduling tools, email platforms, or payment processors. These services comply with data protection regulations and only process data on our behalf.

We do not sell, trade, or rent your personal data.

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7. Your Rights

Under data protection law, you have the right to:

• Access the personal data we hold about you
• Correct or update inaccurate information
• Request deletion of your data (unless required to retain it for legal or contractual reasons)
• Withdraw consent for future communications
• Lodge a complaint with a data protection authority if necessary

To exercise these rights, please email: paulfelton@thecricketbiomechanist.com

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8. Data Retention

We retain your personal data only as long as necessary to:

• Deliver services and coaching effectively
• Maintain records for legal or financial reporting
• Resolve any outstanding issues or support needs

Personal data will be deleted within 12 months of the conclusion of your final session unless otherwise agreed or legally required.

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9. Cookies

This website may use cookies or tracking tools to analyse site usage and improve performance. You can disable cookies through your browser settings. By continuing to use the site, you consent to our use of cookies.

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10. Third-Party Links

This site may contain links to external websites. We are not responsible for their content or privacy practices. You should review their policies before submitting any personal data.

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11. Updates to This Policy

We may update this policy from time to time. Any changes will be posted on this page. Continued use of the website or services after an update implies acceptance of the revised terms.